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eCommerce is advancing in a rapid pace with some great innovations and creativity that is rapidly evolving. This platform is in high demand within the online marketers who are always at a motion to be ahead in this strong evolving market such as the implementation of eCommerce Chat bot. The experience of the customers are getting higher amount of significance in terms of achieving some higher conversion rates in sales due to its ever evolving nature.
The retailers are therefore building in some new strategies in which they are offering customers a high level of digital experience. Several of them are going much ahead from their boundaries with the implementation of new websites and apps that are technologically tested for greater amount of growth initiatives. For ushering into this new eCommerce industry, let us now take a drive across the latest anticipated trends:
Beacon technology
Beacon technology is gaining its momentum across several online businesses as it emerged as the most flexible technology with the widespread implementation by several different storefronts as well as the restaurants with the provision for the information and offers. For delivering personalized offers to the users who are registered on their mobile phones are making use of the beacon technology while taking the assistance from the location data of the customer collected by the site.
Artificial intelligence
Artificial Intelligence is the other technology that has been rapidly embraced by every eCommerce retailers present in this digital world. The retailers are henceforth creating targeted campaigns for the marketing of the products with the behavioral data of the customers. Therefor they are usually taking the actions completely based on several different segments of the customers who have earlier shopping experiences with the increase in sales and this is mainly through perceiving the emotions of the users.
Human voice integrations
Ecommerce Chat bots when combines with that of the voice assistant is usually coming along in the eCommerce marketplace and mCommerce apps for giving the users the feel of purchasing similar to that of a retail store. This is completely a new level of interaction between the users with the sellers and shop. The technology has become one of greatest importance helping with the better engagement of the customers.
Social media purchases
eCommerce players usually places themselves in a convenient platform for promoting and marketing of their products and services as social media is usually becoming an integral part in people’s lives. The social account pages are now offering some Direct Purchase options to the consumers apart from helping them in promoting the content for Guest Posting.
AR technology
This Augmented reality technology has predicted the altercation of the eCommerce business. In the province of games this technology has already become the one that is well-known. Simply by protruding the images on the virtual screens of the devices in a manner in which they can actually visualize the complete product that the customers are buying is what is provided by this technolofy here. This is very beneficial to the players on the eCommerce market.
