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Exhibitions and Trade shows require a big investment of money and time. Therefore, if you’re doing it, do it right! Even in a last-minute exhibition, you need to consider every aspect, from how your stand would look, to how to set it up and sell to customers.
An exhibition is a perfect opportunity to showcase and market your products, so don’t turn up this fantastic opportunity just because of a trivial thing – time. Even with limited time and budget, you can still create an impact using colors, lights, and decor. All it needs is a pinch of creativity and a lot of planning to get people talking about your brand!
How to Organize a Last Minute Exhibition Stand?
Whether a spot has just become available in an exhibition or you didn’t have much time to prepare until now, don’t worry as we got you covered. In this article, we have highlighted the most important things to consider when you have to plan last-minute for an event:
Call Emergency Meeting with Planning Team
As you are already running behind schedule, time is of the essence, and you cannot afford to lose a single minute. As soon as your team confirms that you are participating in the event or trade show, rally up your whole planning team as quickly as possible and start working on the plan. Remember, more minds mean more creativity.
You need the team to give their ideas regarding the design. Layout and floor plan of the exhibit stand depending upon the nature of the event. For a successful event, every member of the team needs to familiarize themselves with EVERY aspect of the event. This includes venue, location, opening/ closing time, exhibit stand spot, in-house services like Wi-Fi, electricity, air conditioning, etc.
Pro Tip: All hands should be on deck! Divide the team into sub-teams to deal with different aspects of the exhibition, so you don’t miss the detail.
Consult an Exhibition Company ASAP!
By now, if you have created a checklist for the exhibition, then make sure consulting an exhibition company is at the top of your list. You may be well aware that in order to attract attention and customers, you need a custom bespoke stand. However, these stands are not easy to build, especially on such short notice.
Therefore, contacting one of the best exhibition companies in UAE as soon as possible provides you with a larger timeframe to achieve the design that meets your event goals. If you decide to do without help, chances are you will end up with a poor quality exhibit stand, which can sever the impact of your brand. You will not only ruin your brand’s image but also give an edge to your competitors, whose stand looks far better than yours.
Pro Tip: If you have a last-minute exhibition to plan – contact exhibition experts today!
Start your Social Media Marketing NOW!
Throughout the event, you need to keep your customers and followers aware of what is happening behind the scenes and during the event. A constant stream of social media content on multiple platforms will ensure that your followers know what to expect from the exhibition.
Social media marketing is not only free but is a fantastic way to create pre-event buzz and feeling of FOMO among the viewers to ensure that they see out your exhibit stand during the event. As you have less timing; therefore, your social media campaign has to be a little aggressive to make up for the lost time. Luckily you have multiple social media platforms at your disposal including, Instagram, Facebook, Twitter, and Snapchat.
Pro Tip: Social Media marketing is free and reaches maximum viewers within seconds.
Design and Install
Exhibition stands require high-quality graphics on a large scale; it is not just about a banner or a poster; we are talking about your whole stand, from walls to floors, everything. Chances are there isn’t much time left, so start planning for the layout and opt for 3D printing that is faster.
Installation can take up a lot of time, especially if you’re already running behind. Therefore, don’t waste time and select your layout and flooring plan and start installing the equipment. You can also get help from events and exhibition companies in Dubai such as MavenLabsDubai.com for the installation of electronic equipment like LED Walls and digital kiosks.
Pro Tip: Even if you’re running out of time, don’t compromise on design and exhibit stand technology and digital display.
The Clock is Ticking!
The moment it is confirmed that you will be participating in the event, let your imagination loose and get creative with your stand. You don’t have to do everything alone, get assistance from an exhibition expert, and start planning right away. Use technology like Projection mapping and digital walls as they are not only easy to install but make your brand stand out from your competitors.
Don’t worry; you can still be successful!
