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Whether you have a big or a small business, what is your main objective? I bet it’s promoting your business to reach a wider customer base. Marketers need to use all channels through which they grab the attention of the audience. One such important channel is the bulk SMS service. With every individual carrying a smartphone in their pockets, this promotion method has become all the more effective.
How can you use bulk SMS service for your business? This isn’t all that difficult. Let’s see a few important things you’ll have to keep in mind:
Timing:
Timing is everything, especially during the peak seasons. Reminding your customers about your business during the festival season or their birthdays and providing them with discounts can improve the sales of your business. Nowadays, food joints send us messages offering us discounts too. How many of you have noticed that we usually get messages from food joints mostly during the evenings around 6 when we’re looking for a place to get dinner from? Now you know why timing is essential for promotion.
Short and sweet:
No one likes to read a long and boring message. Let your message be short and deliver your message effectively. Long and monotonous messages will quickly lose the attention of your audience.
Guide:
Your SMS needs to guide your customers as to what they need to do next. If you send an SMS offering a discount on shopping, this SMS needs to guide the customers to your business. You can include contact information so that they can easily contact you if needed.
Target customers:
You need to be aware of your target audience. There is no point in sending an SMS to a person who is not interested in your product. Sending the right message to the right person will improve the conversion which will then increase your sales.
Personalize content:
Adding the customer’s name will give them a sense of belongingness add will make them feel wanted. A simple thing like this will help you attract more customers. Hence, your success rate is improved.
Make your customer feel special:
Apart from personalizing the content, make them feel special. What can you do to make them feel special? In case it’s their birthday, send in an SMS offering them additional discounts or even giving them loyalty bonuses. This way, they will visit your store or shop online.
- Keep the message frequency balanced: some marketers do not have an idea about how frequently they need to send a message. If you offer discounts every day, customers will not walk-in every day. You should know how frequently you have to send an SMS, two messages in a month are the ideal rate to send promotional SMS.
The Bottom Line
Businesses are usually confused about the process of sending a bulk SMS. But you do not have to worry; a Bulk SMS Company or a Bulk SMS website will guide you and do the needful for you.
