How to Use Google Trends and Compare Viral Search Terms

From mannequin challenge to Gavin Thomas’s reaction memes, social media has essayed a key role in determining the fate of things going viral. Have you ever wondered how things become popular on the internet? Are people genuinely interested in the spike on the Bitcoin prices, or is it just a façade?

There is a way you can figure out the actual truth. Google Trends can let you search, track, and compare any term or item on the internet to estimate if it really did go viral or not. Moreover, it allows you to customise the research by changing the time and location.

Google Trends is quite revolutionary and has attributed to favouring the sales and rise of many businesses. It is a common practice observed particularly amongst the best UK essay writing service online as it aids them in understanding more in-depth knowledge about their brand, income, and relevance within a target audience. Therefore, companies can now attain information regarding their popularity and customers. They identify the features that attract customers and compels them to believe in their ventures. Hence, it elevates their game and generates an increased income.

In addition to this, content creators, YouTube influencers, and product developers religiously make use of this option. The feature allows them to identify when a certain keyword is most popular and when it loses its grip. For example; in November and December, any keyword that has Christmas in it reaches its ultimate peak. However, as soon as spring arrives and the flowers bloom, the same keywords drops magnificently in terms of its significance and power to attract viewers. Have you ever seen a YouTuber make a video about Christmas in April? This is because it’s time for Thanksgiving by then.

Using Google Trends to Search For a Term:

1. The first and obvious step of using the Google Trends facility is to type out your respected word on the search option present on its homepage.
2. The second step is to specify the incorporated term. For example; if you type out ‘Apple’ blatantly, you might get the fruit instead of the company.
3. Last, you will notice a series of charts generated on the page. It will be directly related to your keyword.
4. To customise the inculcated keyword, you can make use of the four dropdown menus available on the page. They indicate and specify the metrics relating to the time, region, and category. Hence, if you typed Apple and clicked the option of time in the dropdown menu, you’ll get a chart indicating how often it was Googled in the last 30 days.

Comparing Searched Items On Google Trends:

1. On the Google Trends homepage, there is an option with a symbol of a plus sign. Therefore, the idea is to click that sign to compare two variables. For example; you can compare Samsung with Apple.
2. Again, a series of charts will appear on the page. If you click the region and time option, you can estimate its peak accordingly. For example; you can get access to the information about Samsung and Apple in the United Kingdom, and find out how much each was talked about in the last 30 days.