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Instagram is a social network that works through a free application for smartphones in Instagram you can share photos and videos, Instagram Video Downloader – Save Insta Videos and Stories and also comment on both videos and photos.
It also allows us to touch them up with a series of filters or frames to share them right away on our social networks. With the arrival of the new mobile phones with cameras of 5 or more megapixels, this mobile application became the most successful social network today.
In 2013, Instagram was chosen as the most effective social platform for companies. Today, almost all brands have created an Instagram profile, but not all of them know how to take advantage of this social network, and also how to use different Instagram tools like instadownloaderpro and many more. If you want to get the most out of this application, then here we will tell you everything about Instagram video marketing and how you can do it
What should you consider when doing video marketing on Instagram?
Come up with a good strategy
It is important to define well the objective of our presence in this channel, to investigate the possibilities that it offers us, that other companies are doing with products and services similar to ours, and especially if our public is on this channel. This preliminary analysis will help us to propose a good strategy and a good content plan that will obtain the results we seek.
Working in a hurry is never good. The details are very important and everything that is published has to be justified in your strategy. The contents must be planned in advance and not generated at the last minute.
Add value:
Add value to your videos. Give your audience a reason to follow you. Don’t focus on offers or promotions. Do good content marketing through your videos and always target the audience you are looking for. A post for Instagram, from the simplest video to the most elaborate, must be well planned and taking into account the framing, the effects, and the emotional touch.
Differentiate yourself:
If you have done good research of the content that other brands similar to yours are offering to their communities and the result they are obtaining, and you have done a good study of the needs of your potential customers, it will not be difficult for you to create a line of content that stands out in your sector
Use the hashtags:
A hashtag is created using a keyboard character (pound #) that is entered in the text before the word we want to “label”. This character allows search engines to analyze the information contained on the web and qualify it as “keywords”. This will make it easier for users to find your videos. Find the words that can best define your brand, product or service.
Take advantage of filters:
Use the different filters proposed by the tool to improve and enrich the videos, and if you still find them few you can use applications such as Videohance (iOS), Mix (iOS and Android) or 6tag (Windows Phone) that propose effects and filters with that complement those of Instagram.
Interact with your community:
For your video marketing strategy to work, interact with your followers, take care of your community. It is good to share videos that our followers have created if their quality deserves it. Respond and thank the comments received, keep the audience motivated with some kind of challenge
Invest in quality:
Go one step further. Recording a video for Instagram today is very easy thanks to our powerful smartphones, but if you want to think about the future, take a leap and invest in higher quality equipment (DSLR cameras, tripods, etc.) or let yourself be advised by experts in making videos.
