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In 2020, a report on content marketing from HubSpot indicated 70% of marketers to be active investors of content marketing.
That indicates huge numbers of companies be involved in content marketing, and to stay ahead of competition out-of-the-box tactics from a Digital marketing agency in Bangalore are no more an option, rather an undeniable necessity.
A palatable content is aimed to attract visitors, educate them, and convert them into potential consumers.
The content marketing strategy that sells in 2020 and beyond
- In 1994 the first-ever online blog was created, thanks to the pioneer Justin Hall.
- Between 2000-2005, e-commerce business grew from $7.4 billion to $24.1 billion, courtesy to content marketing.
- Since 2010, social media networks have started to mediate the content marketing strategy.
As with time, consumer behavior and demand have changed drastically. To meet the changing demands, here’s a list of top content marketing strategies that are relevant for the year 2020 and many years to come –
Voice search
People have become accustomed to AI-powered voice assistants like Google Assistant, Siri, Alexa and they’re using it more for search queries instead of typing.
To leverage the opportunity you need to make your content voice-optimized. For such you have to –
- Make contents conversational
- Include questions and long-tail keywords in titles
- Add phrases that describe location around you.
That’s why keywords like “examples of content marketing” and “SEO Company in Bangalore” are better than using keywords like “content marketing” and ” SEO Company near me”.
Visual data
Data adds value to your content, and people find content with valid data worth reading where reading means conversion. Many company have realized the truth and they started to utilize it. However, representing data by using infographics is one good example of strategies to increase user engagement where people find it more eye-catchy, interesting, and easy to digest.
Podcasts
Reports from Statista suggests the number of podcast listener has increased by 3X and is projected to increase gradually. People listen to podcasts at any given time on anything like entertainment, sports, motivation, lifestyle, and even industry-related.
Businesses have started to use podcasts to share insights about their industries, even promote products. You can convert audiences into buyers through a friendly discussion through this attractive format.
Social media
The number of social media users are gradually increasing and is estimated to rise to 3.1 billion by 2021. Showcasing your business in front of this huge audience will increase your brand familiarity.
Apart from the massive reach, sharing content on social media will enable you to nurture your relationship with followers. You have more power to interact with existing readers, and also reach out to new potential buyers.
Live video streaming
According to HubSpot, 54% of consumers prefer video content from the brands they support. To make your content marketing strategy connect and engage more audiences, start incorporating more videos on social platforms, and also on your websites.
Live video streaming featuring Q&A sessions, webinar, product demos, expert reviews will engage more audiences in real-time. It will increase your brand’s emotional values with the so-called human factor.
Marketing companies like Digital marketing agency in Bangalore focuses on the development, publishing, and distribution of content for the target audience. As the most effective online marketing strategy it helps your business grow in 2020 and years to come.
